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S By Shakira, Shakira's first fragrance
mig123
post Nov 4 2008, 09:56 AM
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it says the perfume was exposed in a cannes festival in france......the shape of the bottle is her body and its red with Gold glasses.gif



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‘Amulet’ lleva un dije que simboliza un amuleto. Sobre el aroma, los expertos dicen que Shakira “tiene una excelente nariz”.

Por Zoraida Noriega C.

Los famosos no solamente aspiran a que sus canciones y su imagen queden en la perpetuidad, ya sea en el campo de la música, la actuación y el modelaje, sino también con la fragancia de su propio perfume.

Como el caso de la diseñadora francesa Coco Chanel, quien pese a que en los años 20 lanzó su primer acierto, en este siglo su fragancia sigue siendo una de las favoritas en el mundo.

Actores, cantantes, vedettes y hasta conductoras han lanzado su propia línea de perfumes, multiplicando tanto su fama como sus ingresos, y han logrado introducirlo en el mercado para competir con grandes marcas del sector.

A la larga lista se ha sumado la cantante Shakira, quien firmó un acuerdo con la prestigiosa firma Puig para crear una marca de perfume.

Es importante anotar que la casa Puig es dueña y encargada de comercializar fragancias tan reconocidas como Nina Ricci, Carolina Herrera, Prada y Paco Rabanne, entre otros.

Aunque el nuevo producto de Shakira será lanzado el próximo año, casi en forma simultánea con su nuevo álbum y su gira de conciertos, ya fue expuesto en un pabellón de Tax Free World Asociation (Tfwa), una importante feria de cosméticos y fragancias que anualmente se realiza en el Palacio de Festivales en Cannes, Francia.

El perfume llevará por nombre ‘Amulet’ (‘Amuleto’) pensando que seguramente este no será el primero.

El envase fue inspirado en el cuerpo de la dueña de las caderas más famosas, en el que se refleja la mezcla étnica de la artista: su alma y sensualidad latina, lo mismo que su ascendencia árabe. Los colores utilizados tanto en el frasco como en su empaque son rojo y dorado. Alrededor de la botella lleva un dije, diseñado por Shakira, que podrá ser usado como pendiente o brazalete, ya que viene colgado con una cinta de cuero.

Los ejecutivos de Puig resaltaron que Shakira, como artista integral, estuvo muy involucrada en cada detalle de su fragancia, la cual tiene una salida verde muy fresca con notas de fondo maderosas y algo especiadas, explicó a este diario el gerente de mercadeo en Barranquilla de la firma de cosméticos Retycol/Zafarco, Gabriel Romero, quien asistió a la feria de Cannes.

El nombre del producto lo puso la artista barranquillera porque, según sus conocimientos de antropología, que estudió en una universidad de Estados Unidos, el ser humano es muy dado a tener y creer en amuletos para que los proteja.

La mayoría de los visitantes a la feria Tfwa hacían un alto en el luminoso stand donde fue expuesto el perfume, que fue ambientado con música de la cantante y un video. Previamente ha sido montado un spot publicitario en el que primero se escucha una ovación y luego aparece una modelo que se encuentra concentrada en un camerino. Antes de salir al escenario para un concierto, esta se coloca un amuleto de la buena suerte para triunfar. En la grabación, Shakira reemplazará a la modelo.

Perfumes de famosos

Algunos famosos han prestado su imagen para aromas de importantes marcas, pero terminan lanzando el suyo, como el caso de la top-model y actriz Kate Moss. Otra que se sumó a la tendencia es la actriz Sarah Jessica Parker. El actor Antonio Banderas ya tiene en su haber 7 fragancias, lo mismo han hecho diseñadores como Carolina Herrera, Óscar De la Renta y Armani, entre otros. En Latinoamérica, una de las precursoras fue la ex tenista Gabriela Sabatini. Muy pronto, el perfume de Shakira tendrá que competir con los de sus colegas Jennifer López (‘Deseo’), Alejandro Sanz, David Bisbal, Madonna, Gwen Stefani, Britney Spears, Christina Aguilera y Hilary Duff.


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ktos
post Nov 4 2008, 10:19 AM
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‘Amulet’ lleva un dije que simboliza un amuleto. Sobre el aroma, los expertos dicen que Shakira “tiene una excelente nariz”.

http://www.elheraldo.com.co/ELHERALDO/Banc...p?CodSeccion=16


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E
post Nov 4 2008, 10:24 AM
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wtf betch






im quoting wil. "$hakira, $hakira". Mohit.gif


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SHAKIRALOVER
post Nov 4 2008, 10:31 AM
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shakira-online
post Nov 4 2008, 10:39 AM
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What the hell... God can't she just do the album?! shakifanatica54.gif
I will buy it at least 5 times, for all my friend lol


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simr22
post Nov 4 2008, 10:41 AM
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hahaha, oh god I feel bad actually wanting to buy this...
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midan1
post Nov 4 2008, 10:47 AM
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I am sure it's gonna be a hit.

Damn, so sad that she is now one of those who have this shit out...


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Matthew Kallis
post Nov 4 2008, 11:14 AM
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QUOTE(mig123 @ Nov 4 2008, 07:56 PM) *
it says the perfume was exposed in a cannes festival in france......the shape of the bottle is her body and its red with Gold glasses.gif

QUOTE(ktos @ Nov 4 2008, 08:19 PM) *


Guess Shaki's got a really big surprise new look for her next release. (;

P.S. This is heresy.


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shakirachick276
post Nov 4 2008, 11:16 AM
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we need to find out when and where we can buy it! i'm just running out of Lovely by Sarah Jessica Parker. perfect timing Shaki!


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*Simmon*
post Nov 4 2008, 11:18 AM
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Well thank you for posting!

And it definately looks/sounds interesting! biggrin.gif tongue.gif


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Venjix
post Nov 4 2008, 12:01 PM
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smile.gif i actually like this. its about time shakira expands her career to other things. the name sounds very nice too happy.gif


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disneyreporter
post Nov 4 2008, 12:11 PM
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"We can be the architects of change." -- Shakira at the CGI event






Hmmm ... I wonder if this will tie into Shakira new album. Do you think the album will be called Amulet too or feature a red and gold cover? For some reason, I'm thinking she'd want to give all of her merchandise a similar theme for easier promotion. Maybe her new album will contain $5 coupons for her perfume. haha


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Venjix
post Nov 4 2008, 12:15 PM
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QUOTE(disneyreporter @ Nov 4 2008, 03:11 PM) *
Hmmm ... I wonder if this will tie into Shakira new album. Do you think the album will be called Amulet too or feature a red and gold cover? For some reason, I'm thinking she'd want to give all of her merchandise a similar theme for easier promotion. Maybe her new album will contain $5 coupons for her perfume. haha

shakira will not name her album "amulet"...shes ALWAYS names her albums very 'out there' kinda names...amulet is a good name for a perfume though. but the red and gold could be the colors scheme for the new album...sounds good to me shakirachick276.gif


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Egyptologist
post Nov 4 2008, 12:21 PM
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cool news smile.gif but to be honest, I dont like shape of the bottle but when I think shape of a bottle looks nice and also its smell must be nice but they are not nice lol so maybe the smell of this perfume is nice...
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tribalbesito
post Nov 4 2008, 12:38 PM
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wow guys, did you notice that on the bottle there's an amulet with a thong which we'd wear? biggrin.gif
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Jasmine
post Nov 4 2008, 12:56 PM
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thats surprising yeah, thanks VERY much for telling us about that Shakira ! ermm.gif Amulet is btw a gay name who the hell made that up, its the kind of word u like when ur 9 dry.gif


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post Nov 4 2008, 01:02 PM
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QUOTE(Jasmine @ Nov 4 2008, 03:56 PM) *
its the kind of word u like when ur 9 dry.gif

rolleyes2.gif riiight


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spazz
post Nov 4 2008, 01:03 PM
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QUOTE(ktos @ Nov 4 2008, 08:19 PM) *


‘Amulet’ lleva un dije que simboliza un amuleto. Sobre el aroma, los expertos dicen que Shakira “tiene una excelente nariz”.

http://www.elheraldo.com.co/ELHERALDO/Banc...p?CodSeccion=16

it smells good!


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post Nov 4 2008, 01:21 PM
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post Nov 4 2008, 01:25 PM
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I think it's a good name...
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post Nov 4 2008, 01:26 PM
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QUOTE(Let It Go @ Nov 4 2008, 10:31 AM) *
Oh fucking dear.


This. Mohit.gif


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post Nov 4 2008, 01:28 PM
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why people are so negative?


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post Nov 4 2008, 01:31 PM
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GET THAT MONEY SHAKI TAKIN OVA THE WORLD LITTLE BY LITTLE
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post Nov 4 2008, 01:36 PM
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QUOTE(thunderzap00 @ Nov 4 2008, 04:31 PM) *
GET THAT MONEY SHAKI TAKIN OVA THE WORLD LITTLE BY LITTLE

blackdreamer.gif yes! 2009 smells like victory for shaki!


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Viktória
post Nov 4 2008, 01:37 PM
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OMG i cant believe it! I always wanted her to release a fragrance. and now my dream came true biggrin.gif you know i adore perfumes... smile.gif
I like the name, the bottle looks beautiful, i hope that i will like its smell too smile.gif But now the only thing i need to know is where i can buy it?


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post Nov 4 2008, 01:43 PM
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QUOTE(Viktória @ Nov 4 2008, 04:37 PM) *
where i can buy it?

my guess is all the big retailers. Macy's thats for sure. wonder if shell do a meet and greet for the launch of the perfume like christina and other singers have done...


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SHAKIRALOVER
post Nov 4 2008, 01:45 PM
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She'll do anything for a dollar.


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Michael Scott: [On the sexual harassment policy] "Times have changed a little and as much as we are a family here at Dunder Mifflin, there comes a time when the Daddy cannot take a bath with the kids anymore. I am upper management and it would be inappropriate for me to take a bath with Pam. As much as I might want to."
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Angela Jeremiah
post Nov 4 2008, 01:49 PM
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just LET IT GO already...my god! there is nothing wrong with the woman wanting to sell a perfume.


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spazz
post Nov 4 2008, 01:52 PM
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QUOTE(Let It Go @ Nov 4 2008, 11:45 PM) *
She'll do anything for a dollar.

please she is already rich and famous and doesn't need for this so stop being negative
it's not that bad. shakifanatica54.gif


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Viktória
post Nov 4 2008, 01:52 PM
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QUOTE(Jovian @ Nov 4 2008, 10:43 PM) *
my guess is all the big retailers. Macy's thats for sure. wonder if shell do a meet and greet for the launch of the perfume like christina and other singers have done...


ok, one more question smile.gif WHEN? I NEED THIS PERFUME! biggrin.gif


i think it is a great idea. Women love fragrances and she wanna make us happy. and wearing 'Amulet' will make me happy. definitely. smile.gif


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