I think the video is just meh. Not bad, not amazing. It does bother me that they build up this moment for them to dance together, and the song practically ends there. Also dancing makes up for like 25% of the video when bachata is all about that close 1-1 dancing.
I dont mind it too much, since its not an official Shakira video and its not for her album.
The reason we don't like Jaume is because when he makes a music video its always a gamble. It's either pretty, boring or bad.
His directing style is also too straightforward:
-Extended Full Shots.
This would be ok if the atmosphere of the video was interesting; if the concept was fully realized, but most of the time, its not.
He's editing goes from ok to choppy, and sometimes he forgets to color correct.
And lets keep it real. It isn't his work that makes up for those views. It's Shakira's song and her charisma.
If it was the director that made up her views, then we should be praising Marcus Raboy for doing a great job on the Waka Waka video. <- tho the concept of the Video was by Shakira and Antonio Navas of Ogilvy and Mather. The truth is, Shakira can work and make her concepts just as great, if not better, with other people.
Oiiii today is monday... meh!!!! =3