In addition to the video and donations, Freixenet also will produce a documentary about the philanthropic work of Latin American pop star, whose foundation manages six schools in Colombia to provide education and support to 6,000 children.
The Freixenet communications director, Pere Bonet, says, at a press conference in Barcelona that, by agreement with the singer, has been able to preserve the idiosyncrasies of the ad of the company, which always ends with a toast of his star, and at the same time, to promote the work of both the commercial and humanitarian side of Shakira.
The published remuneration "remains open", according to communications director, as the company hopes to expand the company dealing with Shakira until next year.
Freixenet hopes that the spot, will be registered in Barcelona in the next two weeks will be broadcasting on television, only in Spain, in the early days December.
The company plans to invest approximately EUR 3.5 million in the Christmas campaign, which also includes a second ad for another of its brands, Gordon Black, to be issued also in Spain and in countries where Freixenet has a greater presence such as Germany, UK, USA, Belgium and Japan.
Moreover, the documentary and the video, both directed by Jaume de la Iguana, who has previously worked with the Colombian singer, can be seen from the website of the winery.
The company has declined to publicize the issue of video and merely to report that this is one of the songs on Shakira's latest album, 'The sun rises. "
Regarding the 500,000 euros donated by Freixenet to Pies Descalzos, the company explained that will help build two schools in Haiti and Colombia. EFE
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EDITED BY E:
The Sun Comes Out today for Shakira fans but not because of album sales. Instead, we are pleased to announce that the new single from Shakira's current album 'Sale El Sol/The Sun Comes Out' will be the album's title track 'Sale El Sol'. The music video is rumored to be filmed in Barcelona during the coming weeks and will be directed by Jaume de la Iguana, who has directed many of Shakira's previous music videos.
Edited by E, 03 November 2010 - 02:58 PM.